Sugar cravings start in the taste buds. When you bite into something sweet, sugar molecules activate sweet taste receptors on your tongue which, in turn, signal your brain. The brain recognizes these signals as sweet taste, and automatically triggers cravings for more. A little sugar in just one bite can activate sweet taste receptors for up to half an hour, triggering sugar cravings that last just as long. Blocking sweet taste receptors on the tongue can break this cycle.
Dissolving one lozenge on your tongue can stop cravings for hours.* Crave Crush binds to sweet taste receptors, suppresses sweet taste, and helps reduce sugar cravings in seconds.*