“I was certainly skeptical. To my amazement, it actually works.”


“I was shocked at how well (and fast!) the little tablets worked. A definite must-try”


“I’ll have fresh breath and I won’t want sugar. A+”


Our Patented Formula Really Works

Gymnema Extract

The gymnema sylvestre leaf has been used for centuries by ancient cultures for its ability to block sweet receptors that cause sugar cravings.


Works synergistically with gymnema to block sugar-receiving taste buds on the tongue.


Natural mint extract provides an added cool mint finish.

Trusted By Experts

Expert Recommended

Heather is a nationally recognized nutrition expert, author and entrepreneur. She’s the author of two best-selling books, The Wall Street Diet and Bread is the Devil, and has a nutrition training clinic in New York City. She contributes to major outlets from The New York Times to Good Morning America, and leads seminars to corporate groups such as Goldman Sachs and Estée Lauder, among many others.

Heather Bauer RD CDN
Expert Dietitian

Doctor Validated

Behavioral and brain imaging (FMRI) studies conducted by Dr. Eric Stice, PHD and Dr. Sonja Yokum, PHD demonstrate that the Sweet Defeat lozenge reduces consumption of high sugar foods.

Dr. Eric Stice, Ph.D.
Oregon Research Institute

Fight back against sugar
Crave Crush Helps You Break the Cycle

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The Science

Eating sweets makes you want more sweets. It’s just how your brain works.

Sugar molecules activate sweet taste receptors on your tongue.

When your brain recognizes the sweet signals coming from your taste buds, it automatically triggers cravings for more.

A single bite of sugar can activate your sweet taste receptors for up to 30 minutes, making you crave sugar long after a meal has ended.

How Crave Crush Works

As Crave Crush dissolves on your tongue, the patented formula binds to sugar-craving taste buds to suppress sweet taste and curb cravings in seconds.

Finally! You can break the sugar craving cycle!

Crave Crush Is Clinically Researched |
View findings from Dr. Eric Stice’s groundbreaking study.

Suggested Uses For Crave Crush
Finally a way to stop your sugar cravings fast!

Avoid snacking between
meals and reduce your calorie intake.

Curb your appetite until you have access to healthier foods.

Following an afternoon snack, to reduce cravings until dinner.

Right after dinner, to eliminate your
desire for dessert.

In the evening, after enjoying only
one piece of chocolate to reduce desire
for more.

After a night out,
to avoid late night snacking.

Fight back against sugar
Crave Crush Helps You Break the Cycle

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Don’t Get Caught Without It

Satisfaction Guaranteed

Crave Crush’s subscription service means you’ll never run out when you need it most. No more going to the store or forgetting to order more. By subscribing to Crave Crush, you get the crave-crushing power of our product delivered straight to your door each month, and save tons of money in the process.

People Are Talking!

Suleyka Martinez

"I have very strong cravings and it takes me a lot of willpower to control them. With Crave Crush, I have found I am able to be more control of my cravings. I am able to stop obsessing over the food I think I need because that's what I'm craving."

Shelley Klement

"I take 1-2 Crave Crush after lunch and another one mid-afternoon before hitting the gym. I love the mint taste. I also love that if I do end up eating something after taking a Crave Crush, it makes the food have a bland taste, making me want to stop eating...how great is that!!! I keep a bottle of Crave Crush at work, in my lunchbox, and in my purse, so it's always close by."

Barry Siff

"I still have unopened boxes of Valentine’s Day candy in my drawer, as well as my favorite See’s suckers on my desk … and I have zero interest in having them. When I find myself “craving” at times for a treat when I am full, like right after a meal or even other times, I simply pop a Crave Crush mint into my mouth, and the combination of its taste and its effect negates my crave."

Fight back against sugar
Crave Crush Helps You Break the Cycle

Buy Now

Frequently Asked Questions

What’s in it?

Crave Crush is made from only natural ingredients: gymnema, zinc, sorbitol, and mint.

Is it regulated by the FDA?

Yes. The FDA regulates all dietary supplements and dietary ingredients, including dietary supplement manufacturing and distribution. Although dietary supplements are generally not subject to FDA premarket approval requirements, they are regulated under the federal law to ensure the safety of such products.

What causes sugar cravings?

The taste of sugar makes you crave more of it. Sugar cravings start in the taste buds. When you bite into something sweet, sugar molecules activate sweet taste receptors on your tongue which, in turn, signal your brain. The brain recognizes these signals as sweet taste, and automatically triggers cravings for more. The sugar in just one bite can activate sweet taste receptors for up to 30 minutes, triggering cravings that last just as long.

How does Crave Crush suppress sweet taste?

Crave Crush contains gymnema (gym-knee-muh), a natural leaf extract from the gymnema sylvestre plant and a staple in eastern medicine for over a thousand years. It is currently consumed in the US, the EU, and around the world. Gymnema binds to sweet taste receptors, preventing activation of these receptors by sugar molecules.

How effective is it?

Independent third party studies have demonstrated that on average, Crave Crush can significantly reduce consumption of high-sugar foods. Results vary depending upon the individual and how the product is used.

What about sugar substitutes?

Sugar substitutes can trigger cravings just like sugar. Crave Crush is equally effective for all sweeteners.

How many can I take?

Use daily, as needed, after any meal or snack. Crave Crush contains a small amount of zinc, therefore adults must limit use to 40 lozenges per day (but of course, you’d never need that many!)

How long does it last?

Crave Crush will suppress your sense of sweet taste for up to an hour.

How often can I take it?

Dissolve a Crave Crush on your tongue after any meal or snack. Use 2 to 3 times daily, or more, as needed.